How to Write Engaging Social Media Content? social media engagement ideas, social media engagement strategy, what is social media engagement?
Social media has basically taken over our lives. We are constantly on the search for the next big thing and social media does not disappoint. With such a saturated market it is important to try and stand out amongst the masses. One way to do that is to create engaging and informative social media content. The next question, of course, would be, how do I do that. Well we have the answers for you. Writing engaging content is not that difficult if you have the know-how.
Write Engaging Social Media Content
Find good writers
Good content is not existent without good writers. If you are serious about creating good content for your followers, it is beneficial to find a team to help you manage your accounts. Depending on how good a writer you are, you might want to hire someone who is already a professional at writing engaging content. Providing your followers with good content will help your posts to be shared and hence gaining more followers.
People love a challenge and you can provide a challenge and you can provide that in the form of a contest. There is a tool called Challenge on Facebook, where you can create a challenge for your followers to compete in. This will generate a type of society between the challengers. This is a great way to get your audience engaged and they will most likely share the contest between their friends.
It is in our DNA to be drawn to images. You can communicate a lot through visual content. There is an article in The Guardian where research proves that video content will account for 69% of consumer traffic by 2017. This is a huge percentage and should say something about the importance of visual content. You could be losing out on valuable growth if you chose to not include visuals on your platforms.
Make sure your content is current and not dated. This way, your audience can relate to you and be more engaged. If there is a new trend on the rise, be sure to produce some content about that. You are also more likely to have your articles found in the search engine as many viewers will be searching for a current trend. Another great way to do this is to report anything that is yet to happen. This will add informative information to your content. Always try and be one step ahead of what is happening or about to happen.
The attention span of the average person is not very long these days. With so much to read online, you have to keep the reader’s attention for as long as you can. A quick way to have them to get distracted is grammatical mistakes and the unforbidden spelling errors. Use a sentence rephraser online to ensure your sentences are written properly in whichever language you write. You can even search for text rewriting online services to take the guesswork out of the equation. Proper language skills are a must if you want to be taken seriously.
You can produce intelligent, informative and engaging content by applying the tips above. This will build a good foundation for moving forward. There are specific triggers you can use to have your followers share your content more. Be sure to do a lot of research on current trends and news. Get your name out there as much as possible and also engage on other people’s social media platforms. You are more likely to get a good response by giving back a little.
Look at the pages of those who have become influencers in the industry. Pay attention to what they do and how they do it. How are they getting so many shares on their articles? What did they do to get so many followers? You need to play spy for a while but it will pay off because you are simply learning from the best. Apply what you’ve learned to your own social media account and see the ripple effect.
We hope you got How to Write Engaging Social Media Content?