When we search query in search engine we get multiple result for that search query. But the main question is why some websites are at the top for that search query? And answer of that question is because of the technique called SEO.
SEO stand for Search Engine Optimization. SEO help to get rank higher than competitor in search engine for the search query. In another word SEO is the way to improve the visibility & presence of a website in search engines.
SEO is process to rank website well in search engine by developing website architecture which is easy for end user to find content & that pages are device-friendly and must load quickly. It’s also the process of marketing to promote website in search engine.
If you’re planning to do SEO you need to know how this work? How to do this?
So, let’s see how SEO work?
Search engine work in specific manner like perform some activity to deliver the most relevant result according to search query. It’s divide in 5 main steps:
This is the process in which all the web pages get fetched from website also the crawler find all links & index them. This crawler is a software and in manner to Search Engine giant Google it’s called as Google Bot. Crawler crawl web pages mainly text to get more idea about website.
After fetching all web pages link & content from website need to store somewhere and that get store in giant database called as indexing. Indexing is a particular way to identify specific expressions & words which describe webpage and assigning those pages to relevant keywords.
Processing is nothing but a way to process the search request by search engine means compare the search query with the indexed web pages in database.
4. Calculating Relevancy
In Search Engine database there must be a multiple web pages which contain search query. Then search engine start calculating relevancy of search query with each index web pages which contain that search query. To calculate relevancy every search engine has some algorithm which consider some parameter set by search engine like Meta Tag, link structure, keyword density, etc.
5. Retrieving Results
Retrieving Results is simply a displaying endless relevancy calculated result on the browser. This result is display in order to most relevant to least relevant.
We did how search engine work? Now let’s check how to do SEO?
So this is a short information I deliver to you about what is SEO? Kindly share this with as much as just to help many to learn basics of SEO also in their successful SEO campaign.