As a professional, there are unique things about your work experiences that set you apart from others in your field. If you want to become well-known for your professional experience or simply find new opportunities, you will need to work on building your personal brand online.
As you build your personal brand, you can attract people to your brand by showing off your areas of expertise through social media. Here are 5 tips to help you manage your personal brand with social media.
Choose Your Areas of Expertise
Start by choosing 1 to 3 areas of expertise to highlight for your personal brand. However, make sure that you make this decision carefully as it will determine what you will be known for online.
These selections will also have a big influence on your SEO strategy because they will determine which keywords phrases you want to try and rank for. While you shouldn’t choose areas of expertise that are too general due to competition, make sure that there are actually keyword searches being made for the areas you’d like to target. You can use hashtag or keyword research tools to figure out what your areas of expertise should be.
Invest in Professional Graphic Design
If you want to get the best results from your efforts, you need to make sure that your social media profiles and websites look consistent and professional. The best way to do this is to invest in a professional graphic designer to design the creatives and photographs that you will use as a part of your online persona.
Consistency is extremely important when it comes to branding and it ensures that there will never be any confusion about your identity as people search for you online. Create all of your social media accounts using the same contact information and photos for the best results.
Once you’ve set up your main social media accounts on sites like Facebook, Twitter, Instagram, and LinkedIn, you should also make sure to join the related forums and industry websites. These niche communities can help you to connect with influencers and also help you to find new business opportunities.
Come Up With a Catchy Slogan
Just as companies have taglines, you should also create a catchy slogan for your personal brand. It can serve as your headline on your social media profiles and as a quick elevator pitch to give people an idea of who you are and what you do quickly. Your slogan should be accurate, exciting, highly targeted, and focused on your accomplishments. You might also want to come up with a keyword-focused version of your slogan so that you can add it to your online profiles for SEO purposes.
Stay on Top of Your Social Media Accounts
After putting in all of that hard work to create your personal brand online, you have to put in just as much effort into keeping up with your social media accounts. This means that you should make sure that you post every day and respond to feedback that you receive from colleagues, potential clients, and other influential individuals.
To make things easier, you should also monitor mentions of your name and reply quickly back to content that is written about you. You can easily set up Google Alerts so that you receive emails whenever your name is mentioned on the web.
Hopefully, these Personal Brand with Social Media tips will provide you with some guidance as you build your personal brand online. Managing your professional online reputation can help to improve your career opportunities and can help you to establish yourself as a person of authority in your industry.