Page title is one of the parameter consider by search engine. SEO for Page Title is a part of ON PAGE SEO. Page title is not visible on page;it’s placed at tab of browser. Its get manage by code in page. Which looks something like <title>Best information provider – Allinformer</title>. It’s in a HEAD section of page, inside <head> tag. As you seen above for managing page title there is need of <title> tag. Otherwise it will be untitled. Page title get appear in search engine result above the description & link as a sort of heading. Also it appears on social media sites when it get shared, +1 or like etc. there. That’s why the page title is most important as per the SEO (Search Engine Optimization).
For the search engine the more click through rate (CTR) for a particular page the higher ranking in search engine result listing. If the searcher clicks your link more than one time then it will become a strong link to stand higher than other in search result listing. As per search engine ranking CTR is not an important for optimizing page title. But search engine consider the page title as a primary factor to consider which keyword need to rank and where.
It’s proven in SEO that relevant content on page as per topic is most important. That’s why the SEO for PAGE TITLE also important while requirement of ranking targeted page keyword.
The perfect page title should impact on both humans & search engines It should be descriptive, concise, include targeted keywords, attract attention & entice people to click on it. Page title should also be unique to both other pages titles on your site and the page titles that your competitors are using.
So, the important question here how exactly can you achieve this & optimize your page titles for search engines?
It’s a best practice as per On Page Optimization that include the targeted keyword in Page title. As per the search engine behaviors pattern it “BOLD” the keyword in page title, url & description of page that matches search quires words.
Mostly url of page is also depend on page title (Mostly while using WordPress). If the search query word not get appear on your page title, url or description then you will not achieve best standing on search result. Because of this your CTR also get hammer as well as traffic to your website. Repetition of targeted keyword in Page Title is not good practice.
Managing targeted keyword at the start of Page title then it will be more beneficiary than managing at end of title. Because appearance of targeted keyword at start indicate search engine the importance of keyword. And more likely it help to increase the CTR as the searcher often start reading from starting but it not mean that search will read whole article.
Page Title Length
As we know after some characters search result title characters get replaced by “…”. So there is limit of 50-60 characters characters to show your title in search result. That’s why it’s always a best practice to manage your Page Title length within the limit. As because it seems unprofessional if some characters are get replaced by “…”.
Page title always should be descriptive of page content as the coherence of page title & content matter because if while considering seo factor and ignoring the relevance in content may cause to lose the repeating visitor. Because if visitor click on title in search result and not found relevant content he / she may close page and this hammer your average page viewing time. Also, it increase the bounce rate.
Branding Through Page Title
In marketing marketer must utilize all the best possible ways to market their services or products. Page Title is also one of the way to market services or products. If it’s possible to manage some space for including the business name to title help to improve your brand awareness. This way you can put your brand in visitor’s eyes.
Page Title Presentation
It’s not possible to manage font, size, style or color of page title but you can manage font case & how to divide words. It’s good practice to use hyphen (-) to denote the end of a phrase or pipes (|). Also, before or this divider you can use your brand name.In presentation consistency mater a lot specifically while dealing with dividers.
Above are some tips to manage page title for your website & how you can optimize page title as per search engine point of you.