Instagram Stories for Business to Serve These 5 Purposes
In 2016, Instagram added Stories to its features. Stories are visual content that is only visible for 24 hours. A lot of individuals and businesses use them to promote themselves because of their entertaining and engaging nature. This feature has surprised many users since the type of content was Snapchat’s initial idea, with which it had achieved so much popularity since its launch in 2011.
With every passing day, Stories feature continues to grow. In fact, according to a recent report, Instagram had 1 billion daily active Stories users worldwide in 2018.
Instagram Stories is a great tool when you know how to use it. If you’re still not sure what’s this all about, then this article is just for you. You will find here five useful tips for using Instagram Stories for businesses and brands.
Keeping You Present
Since Stories disappear automatically after 24 hours, you can use them for a little more spontaneous content. It doesn’t have to be as formal as traditional marketing messages.
Stories do not require as much production time as regular marketing posts. However, you have so many tools available to transform even simple, informal content into an awesome, attention-grabbing post in just a matter of minutes.
The standard Instagram feed algorithm won’t show your regular posts to many users. However, this is not the case with the Stories feature which more than 300 active daily users check regularly. This is why it is an excellent opportunity to position yourself on top of your prospective and current customers’ feeds.
Promote Your Business
Businesses use Instagram Stories to promote and showcase new products in the form of images or videos. It is a handy tool to provide your followers with a sneak peek or with a how-to manual for your latest products.
As we already indicated, this does not have to way too formal, which is why many people love Stories – they get to consume an easy to digest content. However, the story doesn’t end here. You can also include a call to action to make sure the audience doesn’t only view your Stories, but also check your site as well.
This brings us to the next point. It is possible to add a link in your Stories and lead viewers to your website or blog where they can get further information about a product.
It is very simple – you place an image, text, video, or whatever that may be of interest to your target audience, and then invite them to swipe up to see the link where they can find more details about products or services. A good example of a business that best uses this option is @enews.
Get To Know Your Customers’ Opinion
In 2017, Instagram added another feature to Stories — the possibility of conducting surveys. It is a simple and useful tool. You place a poll with two voting options in a Story and then wait for responses. You can get creative here with questions and answers, as the latter don’t have to be the simple “Yes” and “No.”
Polls are only available for 24 hours, and you can see not only the final score, but how each of the users voted. In other words, Instagram Stories polls are not anonymous.
You do not need to be the greatest analytical expert with Stories. They tell you the number and identity of people who viewed each one of them. This helps you to discover what type of content was the most successful among specific group of followers and which should be avoided in the future.
The best thing about these stats is that you get them for free! Using the Stories feature and building audience could be all done without spending a dime, which comes handy if you’re a small-sized business with tight budget.
If you are still a bit afraid to start using this Instagram’s feature, dare to leave your comfort zone and start with simple but interesting content. You would be surprised by the results you could get.