“A Picture Is Worth A Thousand Words”
SEO for images is nothing but image optimization. It is basically a part of on-page optimization. But, mostly in on-page optimization main focus is always at ALT attribute while considering image optimization. But if you want image on your web page can contribute in your SEO campaign then you need to optimize it properly.
Let me keep you in more detail for managing better SEO for image.
One fact that search engine never see image on your web page like your visitors. Search engine can only deal with your code and therefore if that code enables to describe your image is all about you will lose the benefits of having image on your web page as per search engine point of view.
If your image details show search engine the relativity of image with page and page content then it will help to get best benefits of having image on web page, Because relevancy is a key factor of search engine algorithm.
Images Search :
Almost 80% of search engine have facility to search only images. So if you manage best image optimization you will become applicable to appear at place in image search result, which traffic may become direct lead for you. (Best example is http://www.shutterstock.com) Also the same way help to build brand awareness and help to get more backlinks through the use of same images for visitor by getting credit link.
Let’s move to factors to be consider while doing SEO for images:
Image ALT attribute and Title
Image alt attribute is manage by attribute of img tag it’s a HTML code. It’s useful by two-way first is to provide description to image which your visitor can see in case your image not appear on web page. Second, It also help search engine to know more about image. Search engine check the keyword relevancy with image.
Image title help visitor to know more about image, as they hover the mouse cursor on image title will appear. So we can say while doing SEO for images image alt attribute help for search engine & images title attribute for visitor.
Image File Size & Type
In the web pages the size of page become heavier just because of the content like images, videos etc. As per search engine “page speed” is a factor of ranking. Each image on web page increase the size of page & slow down the page load speed. So it’s necessary to minimize images size by re-sizing them and saving them into proper file format. To resize images & converting them into appropriate file format many options are available online.
To minimize image size
To Convert Image in other format
It’s widely recommended to use JPEG as a first choice, and PNG as a second choice.
Image File Name
Image file name play also a vital role in search engine ranking. As search engine always check relevancy in every content on page. When it comes to image file name, if it will be consist of keyword that will be great because image file name like image007.jpg not gone add any relevancy but if that will be like keyword.jpg that add.
But if you are using multiple images in one web page then use of image name like keyword1.jpg , keyword2.jpg and so on is not good practice. You should use multiple keyword.
Recommendation to manage image file name
- Use Targeted Keyword
- keywords help Google to contextualize your image
2. Use hyphens (-) between word
- Always consider it best practice to separate each file name keywords using hyphens (-). Avoid alternatives include plus signs (+), whitespace ( ) and underscores (_).
- Avoid use of stop words (a, the, etc.) in file name
- Be descriptive & unique without being ambiguous or confusing.
Point to note:
- Use Targeted Keywords in images alt text, images title & image name
- Preferred image of jpg or png format
- Use limited number of images per web page
If you invest hours for crafting the perfect post, never forgot to optimize your images for better search engine benefit. Above all points help you to optimize your images as per the search engine need. We hope this SEO for images help you to grow.
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