How to Dramatically Increase Your Sales This Year Using Modern Technology like Search Engine-Optimized & User-Friendly Website, Modern POS Systems & more.
Deploying the right technology can do wonders for boosting sales. While digital marketing may be the first thing that comes to mind when you hear this, that’s just the tip of the iceberg. Technology can help you to offer a better customer experience, land higher paying customers, and collect revenue more efficiently. Here are some of the things you should consider if you want your sales to soar.
How to Dramatically Increase Your Sales This Year Using Modern Technology
Have a Search Engine-Optimized, User-Friendly Website
A significant number of potential buyers research products online before they make a purchase. If you don’t show up on the first page of Google when they search for a product or service, you are unlikely to get their business. Similarly, if they find your website, but it doesn’t have the information they need, you also lose a potential customer. If you want to improve your sales this year, you need to anticipate the questions customers have and provide the answers on your website.
Your site will be the first point of contact many individuals have with your operation, so you need to make a good first impression. Technology has evolved to the point where it is easy for even novices to build beautiful, functional websites. Your site will demonstrate what your brand represents and help you to draw people in. Since consumers spend so much time on their phones and tablets, you need to ensure your site is optimized for mobile devices.
You should also consider offering online shopping if it is appropriate for your business. Many customers prefer to make their purchases at home and have products delivered straight to their door. Expanding from a physical storefront to an e-commerce platform can help to improve sales significantly.
Use Modern POS Systems
Updating your point of sale system can increase your sales volumes in two key ways. One is by attracting the most technologically savvy customers. The more advanced systems allow you to accept several different payment options including near field communication and cryptocurrency. These are things younger, tech-savvy buyers want.
Beyond this, modern POS systems help you to manage inventory and automate the ordering of stock. As you know, when sales of a product are going well, running out of stock is a possibility. If you have one of the modern systems, it will automatically order more product when inventory drops below a specified volume. This means you will never run out of supply when customer demand is high.
Implement PunchOut Catalogs
If you’re in the business-to-business field, you too can make it easier for buyers to access your products. If you’ve ever looked into doing business with large corporations, you may have realized they often request or require their suppliers to be PunchOut-enabled.
PunchOut Catalogs work with your e-procurement system to allow buyers to access your suppliers’ website from their own purchasing applications. Since buyers are looking for more efficient ways to do business, they will look for vendors who can assist them with this. If you don’t have the systems in place that they require, you may lose on major contracts. Ongoing work from big businesses can boost your sales so you need to keep up with preferred practices.
Accept Mobile Payments
You’ve probably noticed that fewer customers are walking with cash. As a small business, you may not be equipped to accept credit cards but this doesn’t mean you should be turning customers away. Consider using technology like Square which allows you to easily plug a card reader into your phone or tablet. This makes payment collection very easy and customers are more likely to do business with you if they know they can pay in the way they prefer. Deploying Square and similar technology also allows you to take payments wherever you are. There’s no reason you should be turning away paying customers in 2019.
Introduce a Modern Rewards System
Don’t get left out of the growing cashback and loyalty rewards trends. Instead of coupon books, modern businesses are offering loyalty cards and apps which feature discounts and specials. While there’s a cost associated with developing these, customers will spend more with you when they know they will get something back. The feeling of exclusivity also helps them to feel appreciated and invested in your business. This means they not only continue shopping with you, but they refer their friends and relatives. This can cause your sales to increase considerably over time.
Offer Free Wi-Fi
If you want to get more potential buyers coming through your door, offer Internet-hungry consumers free Wi-Fi. This strategy is more likely to increase sales if you have a café or restaurant business since people tend to spend a longer time in these establishments. However, even if your business doesn’t lend itself to lingering, giving customers free Wi-Fi makes it more likely that they will share photos of your location on social media. They will tell their friends where they are. Those social media tags and rave reviews can add to your revenue.
As you can see, using technology to boost sales isn’t solely about advertising and marketing. Focus on deploying modern solutions which improve your efficiency and give customers exactly what they want, when they want it. When you improve the customer experience – whether your customers are individuals or businesses – your sales revenue will increase.