What Is A Digital Media Kit For Public Relations? Here we emphasize more on digital media kit & how it helps in Public Relations.
A digital media kit can also be referred to as a press kit and is one of the most important tools for someone in public relations. What a press kit basically consists of, is information on the client or product as well as photos. This will be used to build your story later. Without a media kit, you would simply not have any information. See why this is important?
Here are the main components of a good digital media kit
This is where you either win or lose the client. You are to provide a short pitch letter that contains enough information for the client to make a decision. This could include a table of contents or a brief explanation on your story. You can find the best essay checker online to help you out, but there is nothing better than the human eye and opinion.
Personal / Company Information
In this section you will include all the documents associated with the person or company. For example, you can include the company profile, person’s security information as well as biography information. This is just a general overview of who is being dealt with. Include as much information and documents as you can get your hands on.
Add all previous publications or anything to do with a press release in this section. You are going to have to do a bit of digging to get this information, but it is important so that you can back yourself up and not repeat information. Include any reprints or online press. For online press, be sure to find a plagiarism checker seo based, to make sure you are getting your information from the original source.
Here you would include any media based on previous news covered on the subject. This would include TV interviews, radio advertisements or public speeches. Back in the day, PR consultant would simply include hard copies of these in their media kits, but today, it is acceptable to use modern technology to capture any visual content.
In this section, you are going to provide your own story based on the person, company or product. You are going to have to win over the editors for your work, so I suggest you search for a plagiarism paper checker free of charge online. This is going to prevent any accusations of the work being copied. Be prepared to have your work edited, as many news agencies do this these days. Of course, if your writing does not require any editing, you simply did a good enough job and should be proud of yourself.
Sending media kits to editors can become expensive over time. These days, a lot of PR consultants try and send these kits via an online platform. This can also save you a lot of trouble, but you have to make sure it is presented in a neat and professional manner. It is very challenging putting your information on paper and it is going to require some writing skills. If the agency allows online distribution, you can save yourself a lot of money, so always ask this first.
How to get your digital media kit selected?
Just because you sent your media kit to the editor of a news agency, does not guarantee your story to be printed. These editors receive a top of media kits and have only so much space to fill. Send your press kit in a unique cover to help it stand out, but do not lose the professionalism of it all. You want to make a good impression, especially if this is the first press kit you are sending to the agency.
Don’t be scared to call the editor and make sure that your media kit actually reached their offices. This also shows great interest from your part and they may be looking out for it after your call. Try and build a relationship with the editor so that you are memorable and not forgotten amongst the masses. It is all about that trust relationship and you might not have your next press kit reviewed too intensely.
Over the past few years, public relations has become a popular career choice and rightfully so. It is exciting and one day is never the same as the next. Learn as much as you can about gathering information and how to include it in your press kit. This is your door to building good relationships and solidify your career. The competition may be intense, but there is always more news and stories to be shared. Your voice is not the same as anyone else’s and that is why there will always be a place in the market for you. Pay specific attention to your facts and you will be in for the win in no time.