If you plan to manage SEO campaign so you will definitely focus on On-Page and Off-Page SEO. But while doing this you need to be more conscious about the On-Page optimization mistakes. As On-Page optimization is a base of any SEO campaign, which covers keyword research, Page Title, Page Description, Image Optimization and many more.
Small on-page optimization mistake even prevent you to get rank better for targeted keywords.
Let focus on some major & common on-page optimization mistakes.
- Use of same page titles and meta descriptions on multiple pages
As I already cover the importance of relevancy on page. As the Page Title & Meta Description tell search engine what the content on page is all about. Mostly it happen that same title & meta description are user for all the pages on website, which reflect no relevancy between page title & meta description and page content. Mainly search engines don’t want to show results that aren’t relevant to the keywords a user is searching for.
2. Not using keywords in your page titles and meta descriptions
As best practice of On-Page Optimization tell that you need to must include targeted keyword in page title & meta descriptions. Because you might even seen that when you search any keyword in search engine, only those result are stand better thatare having search keyword in their Title & description which search engine make “bold” while showing result list.
3. Writing page titles & meta descriptions that are too long
As per the search engine behavior it shows only 70 characters for a page title & 160 characters for a meta description. Search engine avoid displaying character after 70 & 160 in its results which seems unprofessional. Also there might be chances to unseen important information by searcher. Both above reason lead to reduce click through rate to your site.
4. Use of multiple <H1> tags
<H1> Means Header 1, biggest size in header. The way search engine consider a page title & description to get to know what the page is all about same way search engine consider a strong indicator to <h1> tag as well. Best practice tell that it should be used by once in a page, as it cover main topic of page. Multiple time use if <H1> tag may confused search engine. All sub-topics should cover under lesser header tags like <h2>, <h3>, etc. it used to give best logical structure to whole page.
5. Leaving image alt tags blank
We already had seen more about how to improve SEO for image in our previous article. As like visitor search engine can’t see the image on page, it only understood the html coding of <img> tag. Without specifying proper alt tag description search engine can’t identify image relevancy with page content. It’s also the best practice to use targeted keyword into alt description (alt=”image description”).
If you missed to manage this properly it will not add any credit to your page.
6. Repeating the same keyword in written content
It’s good that you need to add targeted keyword in your content for which you want rank the page. But it’s not good to keep on repeating then. Use of keyword repeatedly hammers a keyword density factory. Which directly affect the chances of ranking.Search engine determine the keyword phrases which are related to meta keyword and they also will occur in page title, meta description, header tag & in image title and Image alt to determine which keyword to rank the page for.
7. Having multiple pages with very little content
There’s no definite description of what makes a page ‘thin’ in terms of content, however, a page with less content.
8. Underestimating the integration of Social Media
As now a day social media become the best & a easiest platform to reach your brand to many. Social media is the best platform to interact with your visitors. So avoiding the integration of social media with your pages may restrict you to get traffic to your website.
To make your SEO campaign successful you need to avoid doing above common on-page optimization mistake.
If you have more to add into above list, we request to add it through your comment because sharing is only a caring of information.
