Web 2.0 has grown especially important over the past 5-10 years. Blogs, wikis, Really Simple Syndication (RSS), social networking sites and social media are just some of the technologies that have flourished during the popularization of the web.
New social media & social networking technologies are widely believed to offer business and governmental organizations a powerful medium to improve their communications, processes and, ultimately performance.
Potential benefits are not well understood, partially due to the lack of empirical research on organizations use of the technologies and platforms that underlie social networking and social media.
We understand social networking technologies as applications that allow users to create profiles within a bounded system & maintain lists of other users and organizations with which they share a connection, in order to view and traverse these connections. Similarly, social media technologies are applications that facilitate communication and social interactions amongst users and organizations, and which build on the creation and exchange of user-generated content. Some argue that the value of these technologies should be judged, not just by the content they generate and gather, but by the new social connections they facilitate.
Benefits from Internal Use Of Social Media And Network For Organization:
Knowledge Management, Knowledge Sharing, Learning
- Better access to knowledge
- Easier information sharing
- Easier access to the expertise of others
- Improving information sharing
- Improving the way people are learning on the job
Breaking Silos, Flatter Organizations (Hierarchies), Organizational Redesign
- Better access to senior management
- Better connected departments and practices globally
- Enabling new kinds of conversation
- Improving internal communications
Better Collaboration, New Way of Working
- Improved collaboration across office and company boundaries
- Improved idea generation
- Sourcing new ideas
- Supporting innovation processes
- Extending the enterprise
Humanizing the Organization, “Soft Management”
- Enhanced employee engagement
- Improved client intimacy
Efficiencies; Working in a more effective way
- Reduced duplication of effort
- Decrease in internal email
Furthermore, the web and social media have been vital resources for the implementation and success of many social entrepreneurship ideas and applications. These ways of communication and interaction allow ideas to be shared among broader and various audiences, promote the chances of these ideas to be funded by any interested investor as well as the expansion of the stakeholder’s network around these ideas, and even make possible the achievement of their objectives with little or no start-up capital.
I hope it will help more organization to take a advantage of this & utilize Social Media for organization & it’s growth.